Under armour

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04 February 2017, 15:56

buckeyeshooter

Hunters might be, however, my guess is they lose not only the hunter but the hunters whole family. Not just the hunting line but everything too.

04 February 2017, 16:19

Bill C

It sounds good.....but I suspect Adidas and Nike have a little something to do with it....

I am pretty sure neither of these titans have extensive, if any, hunting product lines?

Perhpas UA will [re]focus on the hunting and outdoor market, who will [re]embrace them, instead of holding grudges. Or, they will abandon this market and hunters will have less good options.

04 February 2017, 16:59

boarkiller

Who cares about UA
There is tons of options and also there is tons of goodwill stores with good old stuff
Our forefathers were hunting in simple wool and cotton and they did just fine so buck up boys

" Until the day breaks and the nights shadows flee away " Big ivory for my pillow and 2.5% of Neanderthal DNA flowing thru my veins.
When I'm ready to go, pack a bag of gunpowder up my ass and strike a fire to my pecker, until I squeal like a boar.
Yours truly , Milan The Boarkiller - World according to Milan
PS I have big boar on my floor...but it ain't dead, just scared to move...

Man should be happy and in good humor until the day he dies...
Only fools hope to live forever
“ Hávamál”

04 February 2017, 17:01

Bwana1

UA sales have been going thru the roof for the past few years. Only natural for them to flatten out after awhile. How much hunting had to do with this is unknown.

04 February 2017, 17:54

crshelton

Target sells UnderArmor - like clothing at a fraction of the UA price.
That kind of competition may also have taken enough business to cause the UA stock to falter.

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04 February 2017, 18:07

Poyntman

I saw their stock drop this week based on their miss on sales etc.
I wonder how much revenue they got from Hunting lines ( and like you said above..how much did pissing off Hunters effect non hunting lines)?

04 February 2017, 18:15

JTEX

Folks, voting with you "wallet" works. Support those who support us, don't support those that don't.

.

04 February 2017, 18:17

boarkiller

quote:
Originally posted by JTEX:
Folks, voting with you "wallet" works. Support those who support us, don't support those that don't.

.

Right there

04 February 2017, 18:46

drongo

quote:
Originally posted by boarkiller:
quote:
Originally posted by JTEX:
Folks, voting with you "wallet" works. Support those who support us, don't support those that don't.

.

Right there

An important lesson here that should be replicated

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04 February 2017, 19:30

larryshores

I wrote the Board a letter. I told them I was throwing out all my UA things which was considerable. I have absolutely avoided buying UA things since then no matter how much I liked them , no matter what the price was .

I would like to think if enough of us did this, it would make a difference.

04 February 2017, 20:11

Beretta682E

Maybe this impacted under armor

https://www.change.org/p/pleas...lood-of-the-innocent

But the reality is under armor sales grew 12 percent in 2016 - the guidance is 10 percent plus in 2017.

Stock sucked cause expectation was higher and earnings growth was less than expectations.

Mike

07 February 2017, 03:41

Tim629

i think guns america wants to think the sportsman is the cause for UA not doing as well but I think in reality Bwana1 & a few others have the real cause:

every rapid growth plateaus, there are more companies with similar products, UA hasn't really brought anything "new" to the sales rack to get current customers to upgrade

07 February 2017, 03:58

jdollar

I agree with you and Mike. I call this the Apple syndrome. Year end and year out, Apple makes money by the ton. If they don't exceed street expectations, the stock drops, in spite of making all this cash. UA stock dropped but I seriously doubt it had diddly to do with hunter protests.

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07 February 2017, 04:03

AnotherAZWriter

quote:
Originally posted by jdollar:
I agree with you and Mike. I call this the Apple syndrome. Year end and year out, Apple makes money by the ton. If they don't exceed street expectations, the stock drops, in spite of making all this cash. UA stock dropped but I seriously doubt it had diddly to do with hunter protests.

I call it disappointing discounted cash flow.

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09 February 2017, 19:56

bwana cecil

With the latest flap over some basketball player getting offended because of a positive Trump comment by a big wig at UA & then them walking it back. I think I'll not buy anymore UA myself.

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Not all who wander are lost.
NEVER TRUST A FART!!!
Cecil Leonard

15 February 2017, 17:25

AnotherAZWriter

Ron Baron, who runs an investment firm, was on CNBC's Squawk Box talking about Under Armor. He discussed a lot of their problems, but offended hunters was not one of them.

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16 February 2017, 08:20

Larry Sellers

Maybe all the cash they are having to fork over to Jordan is draining the resources a bit? This kid is making some serious money from them. I like my UA stuff so not planning on torching it just yet.

21 February 2017, 00:51

Atkinson

I can't wear under armour, it makes me sweat. maybe because I wear it outside then don't get naked in the tent..If your out all day its pretty good, but I'll just stick with soft wool, the stuff that doesn't itch and keeps you warm enough when soaked with snow..

Ray Atkinson
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21 February 2017, 02:17

Frostbit

quote:
Originally posted by Atkinson:
I can't wear under armour, it makes me sweat. maybe because I wear it outside then don't get naked in the tent..If your out all day its pretty good, but I'll just stick with soft wool, the stuff that doesn't itch and keeps you warm enough when soaked with snow..

Not to mention under armour stinks after days of use and merino wool does not.

21 February 2017, 04:02

Beretta682E

quote:
Originally posted by Frostbit:
quote:
Originally posted by Atkinson:
I can't wear under armour, it makes me sweat. maybe because I wear it outside then don't get naked in the tent..If your out all day its pretty good, but I'll just stick with soft wool, the stuff that doesn't itch and keeps you warm enough when soaked with snow..

Not to mention under armour stinks after days of use and merino wool does not.

Is in the normal/non Alaska world don't wear our under armor clothes for days

Mike