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Montana Rifle Company bankrupt?
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A gent on the Gunsmithing forum reported MRC may be going belly up.
Can anyone confirm this?


My biggest fear is when I die my wife will sell my guns for what I told her they cost.
 
Posts: 6660 | Location: Wasilla, Alaska | Registered: 22 February 2005Reply With Quote
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Damn! If this is the case I'm back to square one with my 505 Gibbs project.


The only easy day is yesterday!
 
Posts: 2758 | Location: Northern Minnesota | Registered: 22 September 2005Reply With Quote
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quote:
Can anyone confirm this?


As far as I'm concerned it's pure rumor and shouldn't be discussed unless it's published somewhere or an official of MRC makes a statement to such effect.

We know they're having troubles but we're not helping with negative publicity.

Nothing personal here but the handwriting has been on the wall a long time.....we should wait for an announcement if it's true.


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Posts: 28849 | Location: western Nebraska | Registered: 27 May 2003Reply With Quote
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quote:
Originally posted by Pegleg:
Damn! If this is the case I'm back to square one with my 505 Gibbs project.


A couple of months ago MRC confirmed that they will not be introducing a .505-sized action, even if they are not bankrupt.

Back to the P14 Enfield.
 
Posts: 18352 | Location: Salt Lake City, Utah USA | Registered: 20 April 2002Reply With Quote
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That's a funny rumor, course it is not the first time I've heard that.

The Montana Rifle Company has struggled, this is true and there were some things that happened in the past that caused this.

But.... We are actually starting to pull out of the rut. We're still backordered on most of our actions and the ones that are coming in are going out as fast as we can get them out. Here's an example. I have 100 Long Actions in Stainless (right hand) that are coming in some time next week, they are already sold. We've had some bad luck with some vendors but that is also being corrected.

Keep in mind though that in my opinion we are about 6 months away from putting inventory on the shelves.

As to the PH action it has been put on indefinate hold. The reason is that it will cost a minimum of $100,000 to get it up and going. There have been offers of the customers paying 1/2 up front but we won't do that as that is what has caused a lot of the trouble with the actions we do now. Once we are fully stocked with inventory the owner stated that he will again approach it. The pre-orders we already have on hand will remain in effect and when such a time comes that they do decide to do this action all of those who had ordered will be contacted.

Dan
 
Posts: 404 | Registered: 01 May 2003Reply With Quote
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Dan,

Thanks for setting that straight.


Mike
 
Posts: 148 | Registered: 11 January 2003Reply With Quote
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quote:
Originally posted by 500grains:

A couple of months ago MRC confirmed that they will not be introducing a .505-sized action, even if they are not bankrupt.

Back to the P14 Enfield.


Yet again, trouble with repeating facts. Dan stated the project is on hold, not canceled. Huge difference 500grains, but that wouldn't suit your rumor mongering, would it.


opinions vary band of bubbas and STC hunting Club

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Posts: 40232 | Location: Conroe, TX | Registered: 01 June 2002Reply With Quote
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quote:
Originally posted by Dan@Montana Rifle Co:
That's a funny rumor, course it is not the first time I've heard that.

The Montana Rifle Company has struggled, this is true and there were some things that happened in the past that caused this.

But.... We are actually starting to pull out of the rut. We're still backordered on most of our actions and the ones that are coming in are going out as fast as we can get them out. Here's an example. I have 100 Long Actions in Stainless (right hand) that are coming in some time next week, they are already sold. We've had some bad luck with some vendors but that is also being corrected.

Keep in mind though that in my opinion we are about 6 months away from putting inventory on the shelves.

As to the PH action it has been put on indefinate hold. The reason is that it will cost a minimum of $100,000 to get it up and going. There have been offers of the customers paying 1/2 up front but we won't do that as that is what has caused a lot of the trouble with the actions we do now. Once we are fully stocked with inventory the owner stated that he will again approach it. The pre-orders we already have on hand will remain in effect and when such a time comes that they do decide to do this action all of those who had ordered will be contacted.

Dan


Wow! How many times have you got your severance package? Roll Eyes
 
Posts: 3785 | Location: B.C. Canada | Registered: 08 November 2005Reply With Quote
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Perhaps a stock offering might be in order. I am sure that all of those who want the PH action might be interested in helping the thing along with the purchase of a share of stock or two!!!!!
 
Posts: 7090 | Registered: 11 January 2005Reply With Quote
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Originally posted by 22WRF:
Perhaps a stock offering might be in order. I am sure that all of those who want the PH action might be interested in helping the thing along with the purchase of a share of stock or two!!!!!

22WRF,
I truly suspect the economics of a PH action is not in the cards at the price MRC was quoting.

Others are far far more than the MRC price as you know....many in the Over $2,500 for an action alone.

Simply stated.....even at the roughly $500 level MRC could not muster the 400 orders to justify tooling.....the market is indeed small for this and I also suspect the market for the 1999 standard action is smaller than expected.

The smaller than expected market led to smaller runs....leading to increased set up costs and diminishing margins. Cost cutting measures may have led to reduced quality and it all falls in on the company.

The market for custom rifles is very small indeed and many think the Mauser route is a cheap way to get there until they build one...MRC may have gambled on that in their pricing but it don't really matter.....the market is extremely small.

When one can buy a new rifle for slightly more than the action alone from MRC the number of fish willing to bite gets cut down badly as most folks have very few dollars to spend on art......and that's usually what one is buying when he shells out for a custom.


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Posts: 28849 | Location: western Nebraska | Registered: 27 May 2003Reply With Quote
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Dan,
I appreciate you responding to the rumor. I own one of your barreled actions (ss leftie 458 Lott) and wouldnt hesitiate to purchase another.
You offer a great service to us left handers with your stainless actions in all lengths.


My biggest fear is when I die my wife will sell my guns for what I told her they cost.
 
Posts: 6660 | Location: Wasilla, Alaska | Registered: 22 February 2005Reply With Quote
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quote:
Originally posted by vapodog:
quote:
Originally posted by 22WRF:
Perhaps a stock offering might be in order. I am sure that all of those who want the PH action might be interested in helping the thing along with the purchase of a share of stock or two!!!!!

22WRF,
I truly suspect the economics of a PH action is not in the cards at the price MRC was quoting.

Others are far far more than the MRC price as you know....many in the Over $2,500 for an action alone.

Simply stated.....even at the roughly $500 level MRC could not muster the 400 orders to justify tooling.....the market is indeed small for this and I also suspect the market for the 1999 standard action is smaller than expected.

The smaller than expected market led to smaller runs....leading to increased set up costs and diminishing margins. Cost cutting measures may have led to reduced quality and it all falls in on the company.

The market for custom rifles is very small indeed and many think the Mauser route is a cheap way to get there until they build one...MRC may have gambled on that in their pricing but it don't really matter.....the market is extremely small.

When one can buy a new rifle for slightly more than the action alone from MRC the number of fish willing to bite gets cut down badly as most folks have very few dollars to spend on art......and that's usually what one is buying when he shells out for a custom.


VAPO

My undergrad degree is in accounting, so I understand economies of scale. However, many other companies that sell so called "luxury goods" to small markets do very well indeed.
Usually for three very good reasons. First is that of having available CASH. (one of my professors in college was always muttering CASH is king, CASH is king). the second is effective and widespread marketing. And the third is value. Even if the thing costs more, even much more, and even more than I can afford, if it has value (i.e its construction and utility are worth the money asked for it) then people will buy it even if they have the option of purchasing a much cheaper product (why do folks pay $50,000 for a Mercedes or BMW when they could buy a Chevy for $20,000).

I think if Montana got some cash together, made the damn thing, and made it very well such that everyone thought it had value, they would sell it, and I would even buy a couple.
 
Posts: 7090 | Registered: 11 January 2005Reply With Quote
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I can wait! Keep my order in the hat cause I want one of those PHA's. Good luck to the Montana Rifle Co. My 505 is still kicking! Big Grin


The only easy day is yesterday!
 
Posts: 2758 | Location: Northern Minnesota | Registered: 22 September 2005Reply With Quote
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(why do folks pay $50,000 for a Mercedes or BMW when they could buy a Chevy for $20,000).


22 that is my point.....and a few also spend the $10,000 for a custom rifle.....but the number of folks doing this are extremely small.

Why do we suppose Savage is selling rifles as well as they do?.....

Again, I cite as evidence that MRC could not get 400 committments at even a very low pricetag. This is a steal for someone wanting a 416 Rigby or equivalent.....and BTW they already had the 1999 long action which easily handles such performers as the 375 H&H, 416 Rem mag, 404 Jeffery, 458 Lott, 470 Capstick etc.....

Your point is well made but I'm still arguing that the market is not there for such a product that must be made in quantities to justify a small price tag.....and $500 is a very small tag indeed for such an action.


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"Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery."
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Posts: 28849 | Location: western Nebraska | Registered: 27 May 2003Reply With Quote
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Vapo

It appears, at least to me, that Montanna Rifle company's marketing effort for the PH action, was (is) at best, a very passive weak effort at letting the public know what you have to sell.

1. You can't sell something you can't let people see. Ask any woman to buy a new black dress sight unseen and she will tell you that you are crazy. Ask any sophisticated custom rifle buyer, and even those who aren't sophisticated, to buy a gun from you without even so much as a photo of the complete gun that they are going to receive and you probably won't make the sale. So, I say, MAKE THE THING.

2. I read one hell, if not more, of the gun magazines that come out every month. I watch the Outdoor channel, the mens channel, and a couple of other new channels with hunting and fishing shows on them. NOT ONCE have I seen any mention anywhere of this PH project, except here on AR, and of course on the website. Do they expect people to know by osmosis that this action is being marketed? I don't know.

3. Again, I suspect that its because of a lack of ready cash, but of course that is just pure speculation on my part.
 
Posts: 7090 | Registered: 11 January 2005Reply With Quote
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22, your point is well made.....you're saying the market was there and MRC didn't tap it..... and this means not only the market for the PH model but the 1999 model as well.....

There are companys whose business it is to determine what the market is for products and services.....they're right there in your back yard.....Brown Institute...St Paul I believe.

Not a cheap service BTW.....which speaks to your cash argument.....

This is not going to be settled here on the forum so lets let it rest here. I'll concede that you're more correct than I am on this one.


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"Socialism is a philosophy of failure, the creed of ignorance, and the gospel of envy, its inherent virtue is the equal sharing of misery."
Winston Churchill
 
Posts: 28849 | Location: western Nebraska | Registered: 27 May 2003Reply With Quote
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Vapodog, 22WRF, enjoyed reading both of your posts. Imagine, "two of us" disagreeing with nary a disparaging comment. Well done, wish there was more of this sort of exchange.


Doug
 
Posts: 862 | Registered: 18 January 2005Reply With Quote
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