There's a new kid on the block. Their website is interesting, but no prices listed. I suspect they're right up there with S & B, etc. Has anyone seen these? (Scopes and binos)

They are really popular with the long range hunting crowd. They have been partnered with "Best of the West" and sell a rifle/scope combo that is a real shooter. One of the selling points to their system is if you send them your rifle and load they will custom design a BDC turret for your specific pairing. Price wise they run 1500-3500ish depending on the product and location.

Thanks Macs. Their reticles (reticules if you are Jack O'Connor) look interesting.

I looked at these at the SHOT Show in 2014. The scopes seem well made and the folks from the company seemed knowledgeable and very helpful. I have not used one, but the reports I have read are very positive.