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I didn't count the ad pages, but it was a very noticable difference. And I was comparing annual to annual.
You comments have prompted me to the point that I paid a visit to ebay... I have issues on the way from 1967,1979,1992, & 2004. I would have liked to buy a more even spread but such are the vagaries of ebay - and I didn't want to wait for weeks to get the right year on an issue. I'm going to go through each issue, and see if I can't come up with the differences in ads and page-count, as Guns and Ammo rolled through the decadeas. I'll probably do a new post next week sometime to share my findings (depending when the magazines get here) And hopefully one of them will have an article on african hunting so my post doesn't get deleted. . | |||
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I would say that they have misplaced expectations. Since when did buying ad space equate to exclusive rights??? Now if that exclusivity is in the advertisement /sponsorship contract, than that is another matter. I don't think that the problem with people is that Hornady and Ruger get mentions... But that plenty of hunters in TAA use other guns and cartridges - and they never get mentioned. And they should - I for one am intersted in what other guns the non ruger using clients & proffesionals have... Now if ruger/hornady/trijicon have an exclusivity deal in thier contract... just make it known and I'm sure most everyone will understand. But if they don't have a "no mention" clause, what's the reasoning then? And I'm sure nobody will begrudge you the use of props to liven up Mr. Boddington's monolouge whilst he is sitting in a chair. But there is a difference between having a box of ammo as a prop on the table, and having a box of ammo in-your-face front-and-centre, when it is on the table. Set the ammo box on its side, maybe facing slightly away from the camera, but still readable if you look. I suggest adding a cartridge belt, hunting knife or hat, and maybe a pair of binoculars arranged to make it look like Mr. Boddington just unloaded his gear after a hunt. And if the items are subtley positioned in such a way that the audience at home can just make out the brand names, so be it. . . | |||
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It will be interesting to see what you find with your research. When you do get the magazines, in addition to tracking total pages then and now, please do the math to determine the percentage of advertising to the number of pages. It will be easier to do the comparisons. Since Guns & Ammo has always been on newsstands, I believe you will find that it will have a lower percentage of advertising than subscription-only publications such as SCI's Safari. I expect you also will find Guns & Ammo has consistently worked on something like 30-35% advertising through the years, but we won't know until you do the comparisons. I'm interested in knowing your occupation. I was in advertising and public relations for ten years after obtaining a degree in marketing, and then went on to work in nearly every phase of publishing -- from free-lance writer to production manager, reporter, columnist, editor, publisher and publications director to, finally, book author -- over the next four decades. I still have a lot to learn about the publishing industry, though, and am eagerly awaiting your findings. Bill Quimby | |||
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Bingo!! ______________________ DRSS ______________________ Hunt Reports 2015 His & Her Leopards with Derek Littleton of Luwire Safaris - http://forums.accuratereloadin...6321043/m/2971090112 2015 Trophy Bull Elephant with CMS http://forums.accuratereloadin...6321043/m/1651069012 DIY Brooks Range Sheep Hunt 2013 - http://forums.accuratereloadin...901038191#9901038191 Zambia June/July 2012 with Andrew Baldry - Royal Kafue http://forums.accuratereloadin...6321043/m/7971064771 Zambia Sept 2010- Muchinga Safaris http://forums.accuratereloadin...6321043/m/4211096141 Namibia Sept 2010 - ARUB Safaris http://forums.accuratereloadin...6321043/m/6781076141 | |||
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I can't imagine having all that time, money, and ability to hunt Africa and then not being able to pick your own hunting gear! Seriously??? Great I'm going leopard hunting with my Tasco "Super Tough Super Dangerous Game Series" scope and a TC contender chambered in the new .34232323282 TC Super Ultra Awesome Magnum cartridge! Isn't that what Bell used?.....or was it Taylor? Brett DRSS Life Member SCI Life Member NRA Life Member WSF Rhyme of the Sheep Hunter May fordings never be too deep, And alders not too thick; May rock slides never be too steep And ridges not too slick. And may your bullets shoot as swell As Fred Bear's arrow's flew; And may your nose work just as well As Jack O'Connor's too. May winds be never at your tail When stalking down the steep; May bears be never on your trail When packing out your sheep. May the hundred pounds upon you Not make you break or trip; And may the plane in which you flew Await you at the strip. -Seth Peterson | |||
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I agree, but I would be more worried about the hunt losing meaning. I still remember Boddington waxing poetic about having the chance to hunt a tuskless bull, and how he didn't know if he would choose to take the shot when the moment came. Then he wrote of getting to take a dream hunt in Mozambique in which he took a 60 pounder. Now he mentions that all the hunting and filming gets to be a grind. I recently read that Fred Bear stopped hunting towards the end. When asked why, he said something to the effect of, "While filming my show I had to kill something for every episode. It just became......" I'm under the same impression that the same thing happened to James Mellon. I wouldn't wish that on any hunter. Jason "You're not hard-core, unless you live hard-core." _______________________ Hunting in Africa is an adventure. The number of variables involved preclude the possibility of a perfect hunt. Some problems will arise. How you decide to handle them will determine how much you enjoy your hunt. Just tell yourself, "it's all part of the adventure." Remember, if Robert Ruark had gotten upset every time problems with Harry Selby's flat bed truck delayed the safari, Horn of the Hunter would have read like an indictment of Selby. But Ruark rolled with the punches, poured some gin, and enjoyed the adventure. -Jason Brown | |||
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My God......I've never considered that. That makes a lot of sense. Perhaps that's why he does less and less hunting in the TAA episodes. I sure wouldn't wish that on anyone else either. I can't imagine anything more horrible than losing the joy of hunting. Brett DRSS Life Member SCI Life Member NRA Life Member WSF Rhyme of the Sheep Hunter May fordings never be too deep, And alders not too thick; May rock slides never be too steep And ridges not too slick. And may your bullets shoot as swell As Fred Bear's arrow's flew; And may your nose work just as well As Jack O'Connor's too. May winds be never at your tail When stalking down the steep; May bears be never on your trail When packing out your sheep. May the hundred pounds upon you Not make you break or trip; And may the plane in which you flew Await you at the strip. -Seth Peterson | |||
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Brett - that is a good one!  I couldn't agree more! HJW | |||
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Absolutely YES!!  Cheers, Habs | |||
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I can second that! Having sponsored TAA & CBA these guys don't take on a sponsor unless their stuff passes muster! JW | |||
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Great post Tom! The exact reason there is so little in the gun rags today IMO is the internet. The information is better, and far quicker to access. I used to have subscriptions to just about every gun rag, and hunting rag, but have dropped almost all of them. In such publisher is Peterson's publishing, I dropped them all because the same articles were in every one of them so I was buying three or four rags just to read the same articles three or four times. The last one I dropped was Peterson's HUNTING when the magazine looked more like a flyer than a magazine. I have zero problem with sponsors in mags or films both on disk, and TV because like others have said I pay little attention to them anyway, and someone has to pay the bills or we will have none at all. NOW! When the commercials get to taking more space than the content I run! As far as the subject matter that started this thread, I have no opinion on Mark Sullivan's books because nothing about Mark Sullivan interests me other than the news of the day! I'm sure he is a fine writer in a literal sense, and I'm quite sure he writes what he thinks letting the chips fall where they may, but what I'm apposed to, with MS, is his whole philosophy on hunting. I know what it is and do not need to pay him to tell me again! ....Mac >>>===(x)===> MacD37, ...and DUGABOY1 DRSS Charter member "If I die today, I've had a life well spent, for I've been to see the Elephant, and smelled the smoke of Africa!"~ME 1982 Hands of Old Elmer Keith  | |||
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Maybe like the talented hobby photographer that dreams of making a living from his talent only to realize he has to shoot weddings to make ends meet. ______________________ DRSS ______________________ Hunt Reports 2015 His & Her Leopards with Derek Littleton of Luwire Safaris - http://forums.accuratereloadin...6321043/m/2971090112 2015 Trophy Bull Elephant with CMS http://forums.accuratereloadin...6321043/m/1651069012 DIY Brooks Range Sheep Hunt 2013 - http://forums.accuratereloadin...901038191#9901038191 Zambia June/July 2012 with Andrew Baldry - Royal Kafue http://forums.accuratereloadin...6321043/m/7971064771 Zambia Sept 2010- Muchinga Safaris http://forums.accuratereloadin...6321043/m/4211096141 Namibia Sept 2010 - ARUB Safaris http://forums.accuratereloadin...6321043/m/6781076141 | |||
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I just popped on just to see where this is going. After 3 days in Dallas at least it is nice to be talking to a large number of guys that do seem to appreciate the effort we give to do a Africa series, two in fact,39 new episodes a year, to the very best of our ability. Maybe Adventures Abroad may be a better fit for some here. The whipping just gets old here and it bothersme, Craig and all of my guys that try so hard to do it right. Tell you what.. start a AR TAA fund that matches my sponsor obligations and we can drop our current sponsors before SCI. No boxes, gear,guns, hats, nada... just generic blah , blah from the four corners of the DC. PM me for address for donations, I'll keep my eyes open. But, yes, everyone has the right to speak their mind, even if I,we don't always agree. Dave Fulson | |||
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Dave, I think if that's the best any of us can do finding something to nit pick TAA about.........you've done damn well! Brett DRSS Life Member SCI Life Member NRA Life Member WSF Rhyme of the Sheep Hunter May fordings never be too deep, And alders not too thick; May rock slides never be too steep And ridges not too slick. And may your bullets shoot as swell As Fred Bear's arrow's flew; And may your nose work just as well As Jack O'Connor's too. May winds be never at your tail When stalking down the steep; May bears be never on your trail When packing out your sheep. May the hundred pounds upon you Not make you break or trip; And may the plane in which you flew Await you at the strip. -Seth Peterson | |||
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Dave, I believe that most of us understand ECO 101 and I for one would hate to have to keep sponsers happy. I can make my own choices and enjoy looking at others with out being a baby. Not much mention of the conservation segements either--oh well they are great also. Keep up the good work and my best to you,Col Boddington and all your crew. thanks SSR | |||
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Without African hunting shows to watch I'd probably just shoot my TV to end its misery..... Keep up the good work Dave. troy Birmingham, Al | |||
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It always amazes me how some posts tend to drift far afield from the original nature of the post. The original post was intended to (i) commend to readers Mark Sullivan's book, Fear No Death, in large measure because of the candor and honesty with which he communicates his views, and (ii) lament the waning of candor and honesty in the print media due to the increasing importance of advertising and sponsorship dollars. It was not intended to be an attack on television shows many of which are intended to be primarily entertaining, not informational. As for me, I enjoy Tracks Across Africa and Hornady's Africa. I watch both every week, have them set on my DVR and never miss an episode. I enjoy them for what they are, entertainment. While I would love to see more candor and honesty in all media, print and broadcast, I also understanding completely the role that sponsors and advertising play and the impact that can have on what can be said, and sometimes more importantly, what cannot be said. We would be diminished without shows like Tracks Across Africa and Hornady's Africa in my view. Mike | |||
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One reason Mark Sullivan doesn't try to impress potential sponsors, IMO, there aren't any, none of them want to be associated with his ideas of hunting. It is the wet dream of the anti hunting media to be able to convince the non hunters that We are all like Mark. Most of us would like to believe that We wouldn't dishonor ourselves in the event of a charge by a Buff or Ele. These same people find the constant inducing of charges distasteful.(disturbing ????) It is possible for a bloodsport to become too bloody. Even tho Mark spills a lot of blood and saliva, he mostly spills testerone and oozes lack of respect and regard for his quarry. I don't need a buffalo dying at my feet to reinforce my manhood. The respect of my wife and children is the benchmark for me. | |||
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