Just picked up two ADL Rem at my local Wal-Mart this past month or two and can't get the blueing to look (BLACK) more like (BROWN/RUST).

I have scrubed both of them down with WD-40 and a toothbrush then oiled them up but still kinda ugly. This hurts nothing as I picked these up for "first guns" for future grandkids but would like to clean them up better if I could.

Put down the tooth brush and slowly back away.

Unless you are applying "black" shoe polish with the tooth brush, then you are not going to change anything except perhaps wear the finish down. Bluing is a process of controlled oxidation (rust) and will appear at times dark brown. If you have ever wiped a new gun down with an oily rag, the rag will appear rusty, it is. Don't be too concerned about it, it is what it is.

Try using a "black" rag (an old black tee shirt) when wiping down a matte finished gun. The lint from the black rag will blend in with the finish better than a light colored rag. Seriously.

I'm guessing you got in on the $300 Wallyworld closeout specials too? Several of those ADL rifles found their way home with me. (I've still got one .30-06 hidden in the corner that's soon to become a .280AI) Yes, I noticed the same brown color on a few of them, mainly on the receivers.

A quick fix that may help would be to degrease the metal then apply a good cold blue. Brownells' OXPHO-BLUE is my favorite, it seems to take well on that matte finished metal and significantly darken the color. Follow up with a good lube like BreakFree CLP

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I'm guessing you got in on the $300 Wallyworld closeout specials too?

$325. with $35. rebates .243 and 30-06 with no sights is what I picked up