Press Release:
Wal-Mart Wines

Wal-Mart announced that they will soon be offering customers a
new discount item. Wal-Mart's own brand of wine. The world's largest
retail chain is teaming up with E&J Gallo Winery of California, to
produce the spirits at an affordable price, in the $1-3 range. Wine!
connoisseurs may not be inclined to throw a bottle of Wal-Mart brand
into their shopping carts, but "there is a market for cheap wine,"
said Kathy Micken, professor of marketing. She said: "But the right name
is still important."


Customer surveys were conducted to determine the most attractive
name for the Wal-Mart brand.
The top surveyed names in order of popularity are:

10.Chateau de Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can't Believe It's Not Vinegar!

2. Grape Expectations

1. Nasti Spumante