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I'm trying to find an Ed Zern article
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It was one where he related the story of an irate Abercrombie and Fitch customer who had bought a set of golf clubs for her husband for Christmas, but they were not delivered on the date promised. She fired off a blistering letter to Mr. Abercrombie himself detailing her anger.

Abercrombie wrote back apologizing, and telling the woman that he had launched a personal investigation into the missing golf clubs, but could find no record of them in his New York store. However he continued the investigation at other A & F stores. He says that such investigation eventually bore fruit and that the golf clubs in question would be delivered, forthwith, along with the original sales slip with delivery instructions -- FROM MACY'S!!!

It is one of best examples of customer service I've ever seen, and I often use this story in meetings. However I don't have the original "Exit Laughing" column anymore and have not had any luck finding it on the net.

Anyone remember it?
 
Posts: 1443 | Registered: 09 February 2004Reply With QuoteReport This Post
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I missed that article, but it reminds me of the Nordstrom customer service legend of agreeing to take back a set of tires.


There is hope, even when your brain tells you there isn’t.
– John Green, author
 
Posts: 16698 | Location: Las Cruces, NM | Registered: 03 June 2000Reply With QuoteReport This Post
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