Football could benefit by taking a page out of the National Hockey League rulebook:

Rule 64 - Diving / Embellishment

64.1 Diving / Embellishment – Any player who blatantly dives, embellishes a fall or a reaction, or who feigns an injury shall be penalized with a minor penalty under this rule.

A goalkeeper who deliberately initiates contact with an attacking player other than to establish position in the crease, or who otherwise acts to create the appearance of other than incidental contact with an attacking player, is subject to the assessment of a minor penalty for diving / embellishment.

64.2 Minor Penalty - A minor penalty shall be imposed on a player who attempts to draw a penalty by his actions (“diving / embellishment”).

64.3 Fines and Suspensions - Regardless if a minor penalty for diving / embellishment is called, Hockey Operations will review game videos and assess fines to players or goalkeepers who dive or embellish a fall or a reaction, or who feign injury. See also Rule 28 – Supplementary Discipline. The call on the ice by the Referee is totally independent of supplementary discipline.

The first such incident during the season will result in a warning letter being sent to the player or goalkeeper. The second such incident will result in a one thousand dollar ($1,000) fine. For a third such incident in the season, the player shall be suspended for one game, pending a telephone conversation with the Director of Hockey Operations. For subsequent violations in the same season, the player’s suspension shall double (i.e. first suspension – one game, second suspension – two games, third suspension – four games, etc.) See also Rule 28 – Supplementary Discipline.