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DeSantis urges legal action against Bud Lite Login/Join 
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posted
Now, this is interesting. Meatball Ron is urging the state pension fund to sue AB because people like Meatball Ron decided to stop drinking Bud Lite after AB hired a trans to market the brew. Thereby devaluating the pension fund for many Floridians.

Confused

https://www.cnn.com/2023/07/20...t-company/index.html


-Every damn thing is your own fault if you are any good.

 
Posts: 16304 | Registered: 20 September 2012Reply With Quote
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How dare a private company hire someone they chose to be a spokesperson. The Party of Freedom and Free Markets must make that company pay.

I remember in the 2008-2010, Righters taking about businesses must have the right to fail. I said it myself.
 
Posts: 12633 | Location: Somewhere above Tennessee and below Kentucky  | Registered: 31 July 2016Reply With Quote
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At some point you would think that the DeSantis campaign would realize that the reason they are sucking wind at this point is that their candidate is taking positions akin to Trump but without Trump's bombastic and irrational personality. If DeSantis wants to stand any chance he is going to have to either consider taking policy positions that in some way differentiate him from Trump and/or start to take on Trump toe-to-toe a'la Christie. At the moment he is letting his desire not to offend the MAGAggots suck all the air out of his campaign.


Mike
 
Posts: 21865 | Registered: 03 January 2006Reply With Quote
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DeSantis and Casey don't realize yet that they don't have a cult.


-Every damn thing is your own fault if you are any good.

 
Posts: 16304 | Registered: 20 September 2012Reply With Quote
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In a way, he is right.

The management failed miserably in their primary job.

Making a profit for their shareholders!

They bent backwards to the fringe idiots, and got well and truly shafted! clap


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Posts: 69288 | Location: Dubai, UAE | Registered: 08 January 1998Reply With Quote
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quote:
Originally posted by Saeed:
In a way, he is right.

The management failed miserably in their primary job.

Making a profit for their shareholders!

They bent backwards to the fringe idiots, and got well and truly shafted! clap



If anything, they made a tactical error. Business do that all the time.

If the shareholders want to hold them accountable so be it.

But Desantis is proving himself to be no smarter than Budweiser.


Jason

"You're not hard-core, unless you live hard-core."
_______________________

Hunting in Africa is an adventure. The number of variables involved preclude the possibility of a perfect hunt. Some problems will arise. How you decide to handle them will determine how much you enjoy your hunt.

Just tell yourself, "it's all part of the adventure." Remember, if Robert Ruark had gotten upset every time problems with Harry
Selby's flat bed truck delayed the safari, Horn of the Hunter would have read like an indictment of Selby. But Ruark rolled with the punches, poured some gin, and enjoyed the adventure.

-Jason Brown
 
Posts: 6842 | Location: Nome, Alaska(formerly SW Wyoming) | Registered: 22 December 2003Reply With Quote
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quote:
Originally posted by JBrown:
But Desantis is proving himself to be no smarter than Budweiser.


Maybe he can get Budweiser's Board of Directors to waterboard the tranny...


TomP

Our country, right or wrong. When right, to be kept right, when wrong to be put right.

Carl Schurz (1829 - 1906)
 
Posts: 14747 | Location: Moreno Valley CA USA | Registered: 20 November 2000Reply With Quote
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quote:
Originally posted by TomP:
quote:
Originally posted by JBrown:
But Desantis is proving himself to be no smarter than Budweiser.


Maybe he can get Budweiser's Board of Directors to waterboard the tranny...


You lost me there…

But I get lost a lot.


Jason

"You're not hard-core, unless you live hard-core."
_______________________

Hunting in Africa is an adventure. The number of variables involved preclude the possibility of a perfect hunt. Some problems will arise. How you decide to handle them will determine how much you enjoy your hunt.

Just tell yourself, "it's all part of the adventure." Remember, if Robert Ruark had gotten upset every time problems with Harry
Selby's flat bed truck delayed the safari, Horn of the Hunter would have read like an indictment of Selby. But Ruark rolled with the punches, poured some gin, and enjoyed the adventure.

-Jason Brown
 
Posts: 6842 | Location: Nome, Alaska(formerly SW Wyoming) | Registered: 22 December 2003Reply With Quote
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quote:
Originally posted by Mike Mitchell:
Now, this is interesting. Meatball Ron is urging the state pension fund to sue AB because people like Meatball Ron decided to stop drinking Bud Lite after AB hired a trans to market the brew. Thereby devaluating the pension fund for many Floridians.

Confused

https://www.cnn.com/2023/07/20...t-company/index.html


Could this post be any dumber; or, more specifically, could Ronnie's claim be any dumber? To have any merit, the claim would have to make the case that AB purposefully hired the gay tranny to intentionally devalue their own stock. Sure, sure it all adds up: hey everyone, let's have one of our doofus, wokester ad execs purposely tank us to the tune of billions in lost revenue! Then we'll claim we never signed off on it and we'll fire her ass to make a show of it. That'll show those nasty righties and teach them not to invest in us!

Get some rest, Ron and go back to FL and do that job which the residents hired you to do. This is the deep end of the pool.
 
Posts: 5232 | Location: The way life should be | Registered: 24 May 2012Reply With Quote
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quote:
Originally posted by Saeed:
In a way, he is right.

The management failed miserably in their primary job.

Making a profit for their shareholders!

They bent backwards to the fringe idiots, and got well and truly shafted! clap


In a way, he's a hypocrite. Leading the charge against AB and now saying that since his actions and prejudices devalued AB, he should sue AB.

Typical republican logic.


-Every damn thing is your own fault if you are any good.

 
Posts: 16304 | Registered: 20 September 2012Reply With Quote
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“We must prudently manage the funds of Florida’s hardworking law enforcement officers, teachers, firefighters, and first responders in a manner that focuses on growing returns, not subsidizing an ideological agenda through woke virtue signaling,” DeSantis wrote in the letter to Lamar Taylor, the interim director of the State Board of Administration, the state agency that manages Florida’s retirement funds for public workers."

Sounds to me that he should be leaning into this Lamar Taylor character for mismanaging their retirement fund!

That said, DeSantis is talking about a derivative lawsuit which is possible depending on whether the FL Board of Administration lodged a complaint with AB and they either did not respond or did not mitigate the loss for 90days after the complaint.

It was clear, very early on, that AB had messed up dearly in hiring the trans guy and they were going to suffer losses in sales and share value.
The question at hand is whether AB did anything to mitigate the loss, ignore the loss or did they double down in their wokeness and increase the loss.

If FL can show that they lodged a complaint to AB and also demonstrate that AB did not live up to their fiduciary responsibility as a publicly traded company, then DeSantis has a good case against them.
 
Posts: 3395 | Location: Colorado U.S.A. | Registered: 24 December 2004Reply With Quote
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quote:
To have any merit, the claim would have to make the case that AB purposefully hired the gay tranny to intentionally devalue their own stock.


Not true.
Proof of intent is not needed, it's the actions after the losses are incurring that matter.
 
Posts: 3395 | Location: Colorado U.S.A. | Registered: 24 December 2004Reply With Quote
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quote:
Originally posted by Huvius:
“We must prudently manage the funds of Florida’s hardworking law enforcement officers, teachers, firefighters, and first responders in a manner that focuses on growing returns, not subsidizing an ideological agenda through woke virtue signaling,” DeSantis wrote in the letter to Lamar Taylor, the interim director of the State Board of Administration, the state agency that manages Florida’s retirement funds for public workers."

Sounds to me that he should be leaning into this Lamar Taylor character for mismanaging their retirement fund!

That said, DeSantis is talking about a derivative lawsuit which is possible depending on whether the FL Board of Administration lodged a complaint with AB and they either did not respond or did not mitigate the loss for 90days after the complaint.

It was clear, very early on, that AB had messed up dearly in hiring the trans guy and they were going to suffer losses in sales and share value.
The question at hand is whether AB did anything to mitigate the loss, ignore the loss or did they double down in their wokeness and increase the loss.

If FL can show that they lodged a complaint to AB and also demonstrate that AB did not live up to their fiduciary responsibility as a publicly traded company, then DeSantis has a good case against them.


And, truly....your evidence that the fund wasn't managed prudently is because AB hired a transexual to appear in a commercial? Would AB be liable if they marketed a beer to the wrong demographic in your opinion and suffered low sales and stock devaluation as a result? Just because you and DeSantis disapprove of the demographic?

I'm taking bets on how long such a lawsuit lasts in a United States District Court. Be interesting to see DeSantis' cross-examination too assuming such a claim somehow survives summary judgment or a 12(b)6 Motion to Dismiss.


-Every damn thing is your own fault if you are any good.

 
Posts: 16304 | Registered: 20 September 2012Reply With Quote
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How did that fight against Disney go?

Cost FL thousands of high paying jobs.

What a dumb f**k our governor is.


Trump: "Putin is a Genius" "Hezbollah is very smart"




 
Posts: 17195 | Location: FL | Registered: 03 January 2004Reply With Quote
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quote:
Originally posted by straightshooter:
How did that fight against Disney go?

Cost FL thousands of high paying jobs.

What a dumb f**k our governor is.


Keeps him in the news cycle. Which, I guess is the purpose? Seems like some pretty stupid shit to me but I lack the GOP hive mind.


-Every damn thing is your own fault if you are any good.

 
Posts: 16304 | Registered: 20 September 2012Reply With Quote
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The management team at a publicly held corporation has a fiduciary responsibility to run the entity in a manner that optimizes the value of the corporation.

If AB’s management team ran the corporation in a manner that violates that duty, they can be responsible, correct?

While I could buy that the whole initial hiring of mulvaney as an influencer was a reasonable marketing move to expand their marketing, the reaction since then is pretty incompetent.
 
Posts: 11200 | Location: Minnesota USA | Registered: 15 June 2007Reply With Quote
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quote:
Originally posted by crbutler:
The management team at a publicly held corporation has a fiduciary responsibility to run the entity in a manner that optimizes the value of the corporation.

If AB’s management team ran the corporation in a manner that violates that duty, they can be responsible, correct?

While I could buy that the whole initial hiring of mulvaney as an influencer was a reasonable marketing move to expand their marketing, the reaction since then is pretty incompetent.


Bad marketing is not a breach of fiduciary duty.


-Every damn thing is your own fault if you are any good.

 
Posts: 16304 | Registered: 20 September 2012Reply With Quote
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quote:
Originally posted by Mike Mitchell:
quote:
Originally posted by crbutler:
The management team at a publicly held corporation has a fiduciary responsibility to run the entity in a manner that optimizes the value of the corporation.

If AB’s management team ran the corporation in a manner that violates that duty, they can be responsible, correct?

While I could buy that the whole initial hiring of mulvaney as an influencer was a reasonable marketing move to expand their marketing, the reaction since then is pretty incompetent.


Bad marketing is not a breach of fiduciary duty.


Again, Mike, it is NOT the marketing we are talking about here, it is the lack of alacrity AB has demonstrated in their duty to mitigate the loss.
Not that hard to understand.
 
Posts: 3395 | Location: Colorado U.S.A. | Registered: 24 December 2004Reply With Quote
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It was all due to appointing a very stupid WOKE woman to be in charge!

Go Woke, go BROKE! clap


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Posts: 69288 | Location: Dubai, UAE | Registered: 08 January 1998Reply With Quote
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quote:
Again, Mike, it is NOT the marketing we are talking about here, it is the lack of alacrity AB has demonstrated in their duty to mitigate the loss.
Not that hard to understand.


Wasn't the damage pretty much done when they ran the ad? How would they mitigate, other than to stop running the ad? Were they unduly slow in pulling the ad?

In tort law, failure to mitigate is a negligence concept. Could the breach be so severe that it also constitutes a breach of fiduciary duties? Probably...but not usually.

An example of a breach of fiduciary duty would be if, following the decision to run the ad, a director went and sold their AB stock. Breach of duty of loyalty, self-dealing. Showing up drunk for a meeting. Taking pay-offs.

A breach of fiduciary duty represents more than mere negligence. Courts tend to be reluctant to second-guess good-faith business decisions. The remedy for bad business decisions is termination of the officer or director by the corporation.
 
Posts: 7027 | Location: Coeur d' Alene, Idaho, USA | Registered: 08 March 2013Reply With Quote
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Have they fired the ad exec?

Last I heard, they had placed her on paid(?) leave.

The company didn't try and state that this was a mistake... they just hunkered down and hoped it would blow over.

I agree that the Mulvaney influencer "hire" was not by itself any form of breach.

I do think the rather hopeful hiding they did was. The fact that they did not publicly fire the ad exec/agent was what, exactly? I agree that immediate firing would have been the usual response... and several execs would have also been fire in the normal course of business... instead they get Donald Trump Jr. to say that we should lay off as they are good guys who hunt? WTF?
 
Posts: 11200 | Location: Minnesota USA | Registered: 15 June 2007Reply With Quote
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I thought I read somewhere she was fired. Regardless, it was the board of directors' decision to make. Let them account to shareholders at the annual meeting.

I'm surprised to see you on the side advocating a lawsuit, doctor. If that's what you're doing.
 
Posts: 7027 | Location: Coeur d' Alene, Idaho, USA | Registered: 08 March 2013Reply With Quote
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quote:
The management team at a publicly held corporation has a fiduciary responsibility to run the entity in a manner that optimizes the value of the corporation.


I don't believe that is the law in any state, and would like to see your legal authority.
 
Posts: 7027 | Location: Coeur d' Alene, Idaho, USA | Registered: 08 March 2013Reply With Quote
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quote:
Originally posted by Huvius:
quote:
Originally posted by Mike Mitchell:
quote:
Originally posted by crbutler:
The management team at a publicly held corporation has a fiduciary responsibility to run the entity in a manner that optimizes the value of the corporation.

If AB’s management team ran the corporation in a manner that violates that duty, they can be responsible, correct?

While I could buy that the whole initial hiring of mulvaney as an influencer was a reasonable marketing move to expand their marketing, the reaction since then is pretty incompetent.


Bad marketing is not a breach of fiduciary duty.


Again, Mike, it is NOT the marketing we are talking about here, it is the lack of alacrity AB has demonstrated in their duty to mitigate the loss.
Not that hard to understand.


Horseshit. It's totally the marketing that you're talking about here.

Now, explain how AB un-rings the bell in a way that makes the trans-haters happy Bud-Lite drinkers again?


-Every damn thing is your own fault if you are any good.

 
Posts: 16304 | Registered: 20 September 2012Reply With Quote
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quote:
Originally posted by crbutler:
Have they fired the ad exec?

Last I heard, they had placed her on paid(?) leave.

The company didn't try and state that this was a mistake... they just hunkered down and hoped it would blow over.

I agree that the Mulvaney influencer "hire" was not by itself any form of breach.

I do think the rather hopeful hiding they did was. The fact that they did not publicly fire the ad exec/agent was what, exactly? I agree that immediate firing would have been the usual response... and several execs would have also been fire in the normal course of business... instead they get Donald Trump Jr. to say that we should lay off as they are good guys who hunt? WTF?


What would you have them say? "We underestimated the level of prejudice the average idiot Bud-Lite drinker has towards trans-gender folks and we're sorry?"


-Every damn thing is your own fault if you are any good.

 
Posts: 16304 | Registered: 20 September 2012Reply With Quote
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quote:
Originally posted by Mike Mitchell:

Now, explain how AB un-rings the bell in a way that makes the trans-haters happy Bud-Lite drinkers again?


I don't think they can "un-ring the bell".
Way back at the start of this we had another discussion and I noted that Bud Light drinkers may try other brands and realize that BL just isn't that good.
Seems that is true going by the market gains of other brands such as Modelo Especial which somehow is now the highest selling light beer. I honestly never thought of Modelo being in the same category as BL, Miller and Coors Light.
Bud Light didn't grow so big on product quality.

This explains the situation well I think:

https://www.theatlantic.com/id...ight-boycott/674752/

Moving forward (and this pertains to my feelings about AB's handling of the situation) their corporate response has done little to prevent the continuation of the market loss.

They just don't seem to be taking it all that seriously.

Here's one example. They've made attempts to make light of it in their public posts, such as this one:

https://twitter.com/budlight/s.../1678056487858446337
 
Posts: 3395 | Location: Colorado U.S.A. | Registered: 24 December 2004Reply With Quote
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