14 June 2004, 16:53
Recoil RobQuestion about shot placement on elk in Burris ad.
The latest issue of RIFLE mag has a Burris ad on the back cover extolling the virtues of their Ballistic plex reticle. It shows the sight picture of the reticle on an elk.
The ad it states that the sight picture is for 400yds. and that means that the point of aim is the lowest dot on the crosshair.
I've never hunted elk, but this seems to be too low and too far right for a good shot. This shot looks as though it would have a chance of grazing the right side of the heart at best. At 400 yds? Am I wrong?
Rob
14 June 2004, 17:59
SteveM70The hold looks fine to me. Note the angle of the Elk.
15 June 2004, 01:29
Tracker12Same here. Angle would result in a good lung hit which is what you want on and Elk.
15 June 2004, 04:59
GeorgeSRob, I agree with you; the hold should be a little more to the left.
Either they were holding for windage

or the art department thought it looked better with the cross-hairs centered over the elk.
George
15 June 2004, 05:12
Recoil RobThanks for the replies. I removed the link to the website picture because I compared it to the ad and it's a bit different. The magazine ad has the shot plcement looking very low to me, more of a concern than the windage placement. I'd be intersted to hear from you if you can see the actual ad on the magazine.
Thanks, Rob
It looks iffy to me, as well. The offside leg/shoulder would probably be broken, but I doubt any major vascular damage would be done.
RSY
15 June 2004, 11:56
jaycocreekHere it is.Not where I would hold.....Jayco.

15 June 2004, 18:19
Sheldon CharronYou have to remeber that most of the art departments are not in house. They are in agencies where the designers have usually never had time behind a rifle. I own an ad agency specializing in the shooting industry and I have designers that have been with for a year, have been trained and have been at the range shooting and still have a habit of centering the animal in the circle and the crosshairs because it looks more balanced. That's why you see crosshaired animals that look like they would be gut shot sometimes. Naturally I catch these before they go out and have them corrected. Sometimes this isn't the case. In this case though, I would say that although the elk is centered tail to tips of antlers, that should would be acceptable, especially if someone's goal was to take out both shoulders. Instinctively I would normally aim a little differently but the angle looks okay to me. I would let it go if I was proofing it.
17 June 2004, 18:00
WstrnhuntrIF the bullet were placed right where the recticle indicates that critter would likley drop in its tracks, BUT! Its not where I would hold either. Just a tad bit higher and to the left would stay in the vital area with the greatest margin for error.
18 June 2004, 01:18
Hot CoreI've never had the opportunity to kill an Elk, so keep that in mind.
It looks like they have lined up to the right of the heart and into the "Off-Side" Shoulder. If that is wrong, someone speak up please.
And if that is what I'm seeing, I personally would shift the Point of Aim to the "On-Side" Shoulder and smash it with a nice HEAVY bullet.
Hey Wstrnhuntr(or any of you folks), Do Elk run with "heart shots" like Deer do?