Southwick Associates has announced the brands and products anglers, hunters and target shooters preferred most in 2009. This list has been compiled from the 44,734 internet-based surveys completed by hunters and target shooters who volunteered to participate last year in HunterSurvey.com and TargetshootingSurvey.com polls.

In 2009, top brands included:

Shooting & Hunting

• Top rifle brand: Remington (16.5% of all purchases)
• Top shotgun brand: Remington (22% of all purchases)
• Top muzzleloader brand: Thompson Center (29.5% of all purchases)
• Top handgun brand: Sturm Ruger (16.6% of all purchases)
• Top scope for firearms: Bushnell (17.3% of all purchases)
• Top rifle ammunition brand: Remington (28.8% of all purchases)
• Top shotgun ammunition brand: Winchester (32.0% of all purchases)
• Top handgun ammunition brand: Winchester (22.0% of all purchases)
• Top blackpowder brand: Pyrodex (35.5% of all purchases)
• Top balls, bullets, or shot brand: Hornady (26.2% of all purchases)
• Top bow brand: BowTech (14.8% of all purchases)
• Top arrow brand: Easton (30.3% of all purchases)
• Top fletching brand: Bohning (30.3% of all purchases)
• Top broadhead brand: Muzzy (25.3% of all purchases)
• Top archery target brand: The Block (22.3% of all purchases)
• Top decoy brand: Flambeau (15.7% of all purchases)
• Top game call brand: Primos (34.8% of all purchases)
• Top reloading bullet brand: Hornady (30.2% of all purchases)
• Top reloading primer brand: CCI (36.0% of all purchases)
• Top reloading powder brand: Hodgdon (36.5% of all purchases)
• Top binocular brand: Bushnell (19.5% of all purchases)
• Top holster brand: Uncle Mikes (21.4% of all purchases)
• Top knife brand: Buck (16.7% of all purchases)
• Top scent or scent covering brand: Scent-A-Way (24.5% of all purchases)
• Top shooting target brand: Shoot-N-C (38.9% of all purchases)
• Top clay brand: White Flyer (34.3% of all purchases)

The busiest month for purchasing for hunting was November, for Target Shooting was June, and for self-defense was February,

Neat info, thanks.

Interesting

I would have thought the top rifle ammo would have been Federal.

Cool info

Thanks

Interesting data.

I suspect its pretty heavily regionally influenced though. There is a lot of hunting going on down south, but I doubt there is enough to shift the buying peak for the hunting season that far back, especially when all of the bow hunting seasons seem to start before firearm seasons.

Here in the midwest, most of our hunting is done by mid november. I also suspect that the data is influenced by where they got their information. 44,000 hunters for an internet poll likely indicates it was a pop-up ad from a couple of online purchasing sites, and more likely indicates "brand recognition" than anything else, probably combined with a very limited choice of options and no "whatever I can find", best price", or "other" option. Somehow I doubt that over 30% of primers sold last year were CCI (from what I saw of availability it would have been Wolf or Magtech...)

I can't find the old data, but this does not agree with some market penetration results a friend of mine who owns a pretty large gun shop showed me. He also noted that what the market penetration said and what he observed at his business were vastly different.