Apparently Brunton is the parent company. I see some of them advertised with "Ballistic Plex" reticles at a more than reasonable price.
Anyone try one of their scopes??

Kraky,
Put one on a 270 and another on a rem 7 mag. Both scopes are very bright and clear. Shot a big 250# Mn whitetail with the 270 this year. A nice 8 pointer. The 270 shot a .5" 5 shot group. So far i have to say they are worth the money..Just have to see how they hold up in the long run. Both are 3x9.. I have a 3rd one i'm going to put on a 338-06.