Just saw in the Hunter that Zeiss is introducing 3 new 30MM variables in the Conquest line. One is a low end another is 2.5x8 and a third is something like a 3.5x10.

Checked out the SWFA web site and they are called Conquest Duralyte. They are available in 1.2x5x36, 2x8x42, and 3x12x50. They are available with and without illumination. SWFA prices are from $1K to $1350 depending on which you select and if illuminated. Doug at Camera Land shows them on his site also. I see a 2x8 in my future!!!!