30 November 2015, 17:42
Barry GroulxAddress to ZPHGA AGM in Zimbabwe
This address to the Annual General Meeting of the Zimbabwe Professional Hunters' and Guides' Association is long, but very well worth reading. Pity it doesn't look like the illustrations came through.
Don McDevott is a public relations consultant who helps companies with their image.
THE MAIN ENEMY OF THE HUNTING INDUSTRY IS THE IRRESPONSIBLE MANNER IN WHICH MEMBERS USE FACE-BOOK AND THEIR WEBSITES.
A CONVERSATION ON HUNTING
Presented by Don McDevott
at the ZPHGA Annual General Meeting, 27 November 2015
Introduction
There is no luxury tent, no out of place candelabra, no waiting butler with today’s favourite wine, no five course meal to be enjoyed and compared with the great restaurants, no sturdy bed covered in finely woven cotton sheets or the comfort of a duck feathered duvet for the cold.
There are rules of engagement and safety that are ignored at one’s peril. There are only aching limbs, broken souls and stout hearts that rise with sleep to conquer the challenges of the new day.
There is only what can be carried on a long journey. There are sturdy clothes, rough protection that can be worn for a week, strong shoes, specifically engineered to meet the challenge, eyewear, protection against the glare, cream that inhibits the bite of unknown insects and creams that heal the wounds of the long hike. There is water, the heavy water and the energy bars that weigh little and replenish plenty. Ground sheets and sleeping bags and coffee granules wrapped in plastic.
There are the sounds of the night, the calls and howls of the elements as they arrive and leave, the eerie and the ghostly whispers of what may be tomorrow.
There is the challenge, there is real seen and unseen danger and there is the opportunity to rise above fear. The most exciting part is the presence of death and the ability to look it in the eye.
There is an understanding of man’s smallness in nature, that life threatening circumstances are real and primal. There is the plan that goes awry, the solution that fails, the humility of a broken ego and the triumph of respect. There is no winner, just the bond between the way of nature and its most protective and destructive creation, man!
This is the hunt. This was how I imagined it to be.
I am not the only one
I am not alone in the belief that the industry is in a crisis and quoting from Richard Lendrum, Editor of the African Hunting Gazette, “and unfortunately this industry is in a crisis”. Fixing the problem is not going to be done with strong words or strong arm tactics when the adversary is the court of public opinion.
So let‘s have a conversation on the crisis in the hunting industry, put forward some ideas both realistic and unrealistic, and perhaps find our way to a series of conclusions on the way forward.
Please forgive the bluntness, it is intended to stimulate resolution not offence.
Image
Modern hunting is portrayed as a short kill excursion, with the kill guaranteed, devoid of any hardship or threat, whereby the shootist arrives and kills between his enjoyments of a luxury tent with Egyptian cotton sheets, his five course meal washed down with the days favourite wine, his journey in his luxury land cruiser whilst keeping in touch with the world on his iwhatever, clothed in today’s hunting fashions that will be cleaned and pressed during the night.
The bush experience of African Hunting Safari Lodge.
The investment has moved from the thrill of the hunt to an investment in the pillow justified on the understanding of a simple truth that “money” wants what “money” wants.
But
Hunting is supposed to be an adventure. Ask for this luxury at base camp on K2 and everybody will have a laugh.
Where is the adventure, the living it rough, the real possibility of a predator investigating your campsite and presenting a clear and present danger. It exists in many of our camps but the dominant impression is that hunting has become a luxury weekend away that includes a lazy, over organised, baited and unskilled murder of a defenceless, god forbid vegetarian, animal.
Demographic
The luxury and fully pampered safari outfitter has changed the customer demographic to include those people who do not hunt, they shoot and want to hunt but can’t unless assisted.
I do not like prejudice of at any level and that include discriminating against obese people.
Here the argument is not one that says obesity should deny someone the opportunity. It is the type of structure that the provision of that opportunity takes, that creates issues. Millions of people saw this on facebook and the driving criticism was no-one could see this man walking a single kilometre let alone 30.
To the facebook viewer this meant that the kill was structured and a structured kill is not hunting.
Optics, the new buzz word in the life of a PR spin doctor, matter and this picture sends a poor message.
Sustainable Conservation
The cartoon bellow highlights the reality of public perception on the sustainability argument.
This misperception is probably the greatest challenge facing the industry for the sustainability argument has always been the one consistent argument put forward and it is has been debunked.
Population statistics that include animals bred in captivity are a FARMING statistic and are irrelevant to the status of animals in the wild. Animals successfully relocated back into the wild are a valid statistic. For the record, there is no success story yet on lions and this comes from hunting publications not the court of public opinion.
Community Contribution
Charity is neither economic contribution nor a measure of sustainability.
We really need to stop stating the provision of meat as one of the key beneficiation arguments
History shows a different picture with schools, clinics and utility investments that would not be there without the hunting investment.
The traditional argument requires a new approach.
With 700 000 families, at an average of 2 adults and 4 children, this means the gross population under some form of beneficiation is 4.2 million people. At a GDP contribution of US$21million this results in a maximum beneficiation value of US$5 per person which is tantamount to nothing at all. At 40% contribution of total fees this would create a beneficiation fund of US$2 per person or US$4.4 million. It would be interesting to review Campfire’s revenue structures from hunting but the general understanding is that today, very little money finds its way into sustainable projects.
Poverty is not alleviated by charity. The need to continuously show the impact, even in the toughest of times is necessary.
Production for Hunting Purposes and the Influence on Statistics.
The industry lost the empathy of the borderline sympathisers with canned “hunting qualified” farming,
The “canned farm”, “breed variant” and “colour breeding” industries have done more damage than any other single factor to modern hunting. Despised by many highly vocal hunting traditionalists the message to the public is contradictory and in conflict resulting in an entrenchment of resistance to hunting rather than an easing of it.
Farm bred animals are farm animals no matter their origin. The Ostrich is both a natural wild bird and a farmed source of protein. The number of the birds farmed should not form part of the wild bird population. The same can now be said for crocodiles, (about to become the next darling of the greenies). The same applies to lions.
The public opinion of canned hunting is that it is hunting with special effects. Bred in captivity to be killed in captivity and if possible taught to pose. It is seen as a loss of dignity of the magnificent.
A State of Denial
When public opinion swells to the point, that only legal argument protects a behaviour, people become inspired to change the law. We need to understand that around the world people are inspired and working hard to ban hunting. This would be the death knell of an industry critical in my belief system to conservation so instead of defending the above with arguments that will not sway public opinion perhaps we need to change, manage and control the argument.
Argument 1. Come Out of Denial. The hunters are killing the hunting industry
Stop using the social networks for the hunt.
The 4th quarter edition of African Hunting Gazettte has an excellent editorial by Richard Lendrum titled “ Shooting ourselves in the foot.”
And I quote
“A picture says more than a thousand words. Photographs of hunters grinning next to their trophies, publically flaunted and spread across the social media is possibly the industry’s greatest threat.”
An argument never defeats a picture. Think of a mercenary standing imperiously atop the woman he has just killed. Think of the damage done when the Iraqi soldiers were abused by the American troops. You cannot undo the visual and the power of a picture.
“The industry should stop, ban, cease ALL trophy pictures…..without the picturees there would be nothiing to plaster on the fornt page of newspapers or ciirculate to 20 million people in the blink of an hour.”
This is sound advice. The industry needs to start taking the social networks and the circus that comes with it seriously. Optics matter.
Get off the social network or the industry will surely die before it has the chance to reclaim its legitimacy. Make this a rule.
The Dramatic Solution.
Any breach of this rule should immediately initiate a world-wide ban lasting 5 years and a fine of US$50000, for which an irrevocable guarantee bonded by an insurance company must be proven prior to the acceptance of any hunting booking. Get serious about this before public opinion shuts the industry down.
Argument 2: Image
Begin Rebuilding the Hunters Brand.
Professional Hunters are highly qualified people in Zimbabwe. They are not highly qualified in SA and barely break out the intellect in qualifying in the USA.
Professional Hunting is a profession not a past time. This is not really understood.
The military stands on the premise of honour, whereby brave men and woman are prepared to stand in the line of fire to protect the nation. We abhor what they have to do but admire them for doing it and protecting us.
Hunters are the protectors of Nature in every sense, and bring both an indirect and direct influence.
In addition;
The Zimbabwean PH is recognised as being the best trained in the world. His USA counterpart is not a PH but a shootist. The SA training happens over 7 months, (The African Outfitter Nov/Dec 2015, article on the Northern Cape Professional Hunting School). The curriculum between that for the obtaining of a licence in Zimbabwe and SA is chalk and cheese and the lack of standardisation is a major drawback.
We need to define what a PH is, what is the training required and we need to make it an international requirement.
The poor entry qualification requirement in becoming a professional hunter is why public opinion marries the poacher and the hunter together. The ability to kill or shoot is not what a PH is about. It is a primary skill requirement but that is like saying that being strong is the only ability of a rugby player.
The Right Stuff
Hunters are there to ensure that the environment is not encroached upon by development, that the population levels remain at sustainable levels, that when on a hunt they may be called to assist in the capture of poachers limiting their activities, that when executing their authority the strongest and most varied DNA lines are protected and when the public are undertaking non consumptive safari’s that the public is protected from both injudicious behaviour or threat of attack. The hunter protects the community and takes responsibility for the removal or relocation of animals that have encroached upon the community. The hunter protects the environment, interferes as little as possible, kills when necessary and ensures wastage does not occur with any kill.
The hunter is expected, to be fit, to walk for miles, to identify and track the spoor, to administer first aid, and to put him or herself in the face of danger to protect those under their charge.
We are not alone. The Hunger Games trilogy has at its central character a young girl called Katniss Everdeen. The importance of the character as a hunter and the principles eschewed in this smash hit have never been questioned by the public. In fact, the ideals and the role would not work if she was not a hunter.
The Hunger Games
Heroine: Katniss Everdeen
Profession: Hunter
Role: Provider of food, courage, leadership and the pursuit of right.
The right kind of personae. Use it!!
Argument 3: The Demographic
The structure of the hunt and the hunter
Hunting is for the tough, it is for those who want to be in touch with nature, who want the hike, the tracking of the spoor, the change in fortune when the wind blows, the song of the bird and the advance warning of the go away lurie, the smell of fresh droppings and the information contained therein.
“the most interesting and enjoyable part is the tracking over long distances, picking up signs like newly broken branches or warm dung…” (John Coleman on big game hunting).
It is impossible for an experienced and unqualified climber to climb Mount Everest. It should not be possible for an unqualified shootist to shoot one of the big five.
Some Ideas.
The rules prior engagement should be crystal clear.
1) Only one of the big five may be hunted by any individual in given year.
2) All big five hunts must begin from a starting point of not less than 1km from the identified “kill” with no mechanical assistance given on the hike. You walk to and from the base camp and camp out if necessary.
3) No baiting is allowed.
4) No dogs are allowed.
5) No long range rifles are allowed and no laser technology. The scope is allowed to ensure the cleanest of kills but some skill must be exhibited in the hunt and not just the shot. If the shot is the critical component refer the shootist to a range.
We need to establish a pecking order
1) To shoot a lion you must have first shot a leopard
2) To shoot a leopard you must have first shot an elephant
3) To shoot elephant you must have first shoot a buffalo
4) To shoot a buffalo you must have the following:
i) At lets five years hunting experience
ii) Past the professional hunting examination required in Zimbabwe. ( A lawyer/doctor etc. must pass the local exams in order to practice)
iii) Proof of fitness.
iv) Be a minimum of 30 years old. This is not an initiation test for a maturing teenager. A limit of +/- 60 years should be established.
Note
The rhino is missing. This is not an accident.
A statement by the entire hunting fraternity that the Rhino has been designated a protected species and that no hunting will be allowed until the population has returned to a sustainable level would go a long way to creating a positive impression. Pass this at your AGMThe PH community must be actively engaged with anti-poaching units in respect to rhino’s and the world informed accordingly. Take a leaf out of Prince Harry’s book.
Argument 4 Sustainability
Concentrate on, communicate to and educate all the Time.
From the literature that is available to read on hunting the dominant factor is the thrill of the kill, with the stories on how sustainability is attained being low key, and not comprehensive or frequent enough.
The 4th estate and the social network information should be informed of the sustainability initiatives and this should be posted daily.
Graduates of the PH training should be fussed over and the movement of people highlighted.
The structure and complexity of the training program and what it entails needs to be in the public eye constantly.
The role of the PH in the photographic safari, as the protector of the adventurer needs greater emphasis and respect.
The building of a clinic to the drilling of a borehole, the contribution of the hunting fraternity should be ever present.
A weekly newspaper feature on the activities and accomplishments of the industry should be initiated.
The public should be educated incessantly
When the sadness of a death in action is overshadowed by an animal kill, the alarm bells should resound loud and clear that in the forum of public attention the empathy towards hunters, guides and rangers’ needs urgent attention.
What we do not need
The empathy needs to be won back and, with respect, articles such as that written in the African Outfitter by Ron Thomson, blunt, factual and opinionated, truly do not help the cause. This is the argument the hunter wants to hear when the opinion that needs to be persuaded is actually with someone else.
“The animal rightists….there is no place for them in civilised society”
The divide is made and perhaps the sheer frustration of the man is shining through but no matter how just the argument may be, we need a different tack because the world has stop listening to this one.
Argument 5
Beware the Balance Sheet investor
Turnover must grow, costs must be curtailed and the return to shareholders is the dominant conversation.
The hunting industry appears to be dominated by investors who espouse the return on investment with the hunter relegated to being an employee only.
To ensure a balance between the entrepreneur and the investor, the rules of engagement and the adherence to them, the quota of animals, their identification and selection for kill, and the environmental impact on all safari concessions, whether consumptive or non-consumptive, should only be granted to a qualified Professional Hunter, who in turn may seek partners to fund the infrastructure and operating capital.
The concession will at all times remain 100% owned by the hunter and any breach of the rules of engagement will see the cancellation of both the licence to hunt and the immediate cessation of activities on the concession.
This structure will keep the relationships between the various parties balanced and honest. Everybody loses on a breach of rules and the comprehensiveness of the negative impact will create confidence in the industry.
Legal structures, compiled by the hunting industry to criminalise breaches of the regulations should be pursued and when a PH and any of his partners are found to be errant, the PH body must demonstrate its commitment to prosecution whilst always appreciating that guilt is determined by a court and not by an association.
Insurance structures should be negotiated so that if found innocent, loss of earnings are protected.
The single greatest threat to business in Africa today is the balance sheet investor, and I will steal a note by Neels Glendenhuys, used in a different context, but one that perfectly describes the intent.
“And here I believe lies one of the major problems of Africa’s professional hunting industry, - the fly by night operators, thieves, and scumbags, those who are only in it for the quick buck”.
Argument 6: Be Expensive, Be Difficult
Our wildlife is a precious resource. Make it expensive.
Do not ban hunting. Make it worthwhile.
Ban canned hunting with an inclusion that a PH may lose his licence if he/she works for a canned farming outfitter.
Photographic safari protection must be worthwhile and structured in a manner that the PH is not a glorified butler.
Make hunting available to those who want to hunt and prohibit those who want to beef up their ego or status.
Get expensive and get agreement. Get Botswana on board. Identify the lions in advance of the season and put trackers on them. Only tagged animals may be hunted.
A lion should go at US$500k of which 50% goes the state, US$50k goes to the hunting association for development investment and US$200k goes to the concession and partners.
Hunting must include a one week anti-poaching duty. A good shootist is always welcome.
Conclusion
“Only those who cling to the way things have always been done have no future.”
The world needs hunting and hunting needs to be made relevant again.
It is time to change and I truly hope that the courage to change happens and happens quickly.