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I think its a bit incorrect to make it sounds like both the 270 and 280 has a similar amount of difficulty getting off the ground. In fact, I think you'd be hard pressed to find a round as deserving as the 280 that had a bumpier road to success (to be sure, not success on the level of the 270, but respectable success nevertheless). I think no small part of the 270s success is that it had a few decades to "get popular" and prove itself before any magnum appeared on the scene; that gave it enviable momentum in owndership and "tradition" and has surely been a foundation for staving off the onslaught of superior medium-bore magnums. Moreover, it really fit a niche market; there were basically no competitors to the 270 (in the pre-mag era), so if you wanted something a bit flatter shooting than an '06, you got a 270. Simple as that. The 250-3000 and 257 Roberts didn't interfer with this; and 6.5mms were even more shunned than 7mms. An enviable position.