that looks alot like the new bullet from Barnes:

http://www.24hourcampfire.com/index.html

Sorry if this has been mentioned before and I missed it. It looks like the MRX bullet with a lead core instead of the tungsten alloy.

Rifleman said it may be the best hunting bullet yet.

I once shot a sawed off tree trunk over a foot thick with a 130 gr failsafe out of a 270 and it went right through.All the other bullets(sierra.n partition,bear claw,etc were found in the first half of the stump.Then I shot a gelatin filled pale with the failsafe and it was if I missed it.It did not move.There was a tiny entry and exit hole.When shot with the other bullets it exploded.I would not trust that bullet unless it was fired from a very powerfull rifle on really heavy game.